WHY NOKIA FAILED?

The Nokia brand is synonymous with mobile phones and technology, but the company has struggled to transition from a phone-making business into an innovative one. Despite having raised billions of dollars in investment and seen its market share decline over the past decade, Nokia failed to adapt to changing consumer trends or innovate quickly enough in order to remain competitive against other smartphone makers such as Apple Inc. (AAPL) or Samsung Electronics Co Ltd (005930).

NOKIA FAILED because it tried to be everything to everyone.

Nokia failed because it tried to be everything to everyone.

It tried to be the best at everything and in every market. It wanted to be the biggest player in every market, but it couldn’t compete with Apple or Samsung on most fronts.

Nokia’s approach was simple: If you want something done right, do it yourself–even if no one else does it that way! The problem with this logic is that sometimes things aren’t always done right by those who try their own unique methods of doing things (or even worse–doing nothing at all).

NOKIA FAILED because Nokia tried to do too many things.

Nokia failed because it tried to do too many things.

Nokia was trying to be everything to everyone. The company’s strategy was based on the idea that if it could just get everyone using its phones, they would all love them and buy more phones from Nokia. This strategy didn’t work because it didn’t recognize what its strengths were until it was too late.

NOKIA FAILED because it had no clear vision for where it was heading in the future.

Nokia failed because it had no clear vision of where it was heading in the future. The company was too slow to innovate, and its lack of adaptability meant that it could not catch up with the changing market.

In 2008, when smartphones were still a niche product category and people didn’t talk about them as much as they do now (let alone use them), Nokia was already struggling. By 2011 when Apple launched its first iPhone 5s, Nokia’s market share had dropped below 10%, compared to Samsung’s 71% and Sony’s 28%.

NOKIA FAILED because it didn’t recognize what its strengths were until it was too late.

Nokia was a mobile phone pioneer, but it failed to innovate fast enough.

Nokia was the first to create a smartphone, but it didn’t recognize that it needed to focus on this new market segment.

Nokia also had strong brand recognition around the world and was known as an exclusive manufacturer of mobile phones–but this also threatened its profitability because it attracted too many customers who were unwilling or unable to pay more than $200 for their phones (which is why Nokia made all its profits from feature phones).

NOKIA FAILED because it lost touch with its roots and failed to innovate fast enough.

Nokia was a company that was very successful until it lost its way. The downfall of Nokia resulted from the fact that it tried to be everything to everyone, and as such failed to recognize its strengths until too late.

The problem with this strategy is that while you may reach a certain audience or market segment, you cannot make up for your lack of innovation by simply expanding your existing products or services into new markets.

It’s not whether you win or lose, it’s how you play the game that matters!

We can’t always control the outcome of our lives. We can’t control everything that happens in life, but we can control our response to these events. When things go wrong, do they make you angry or do they make you stronger? What if instead of getting angry at someone who has done something wrong to us (or even ourselves), we choose to forgive them and move forward with a greater purpose or resolve? When bad things happen to good people who try hard to be kind and caring towards others – they still get hurt by life’s twists & turns just like any other person would under similar circumstances… this is why I believe Nokia failed when compared with Apple because even though Nokia looked great on paper – their final product didn’t seem quite as polished as an Apple product would’ve been had it been released today

Conclusion

In the end, Nokia failed because it tried to be everything to everyone. It was too focused on expanding into new markets and didn’t realize that it had been doing this for so long that it actually had little experience in any of them! The company also made some key decisions such as not hiring enough talent from its own ranks or developing cutting-edge technologies quickly enough. Lastly, Nokia did not have a clear vision for where it wanted its brand identity headed next after losing market share several years ago.

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