The YouTube algorithm is an incredibly complex and highly-sophisticated system that serves as the backbone of the entire platform. It’s what drives recommendations and search results, while also ensuring that content is being viewed by the right audience members at all times. Video marketers need to understand how their videos are affected by this algorithm so they can optimize their strategies accordingly.
A question for marketers.
For marketers, the implications of this knowledge are significant. It’s imperative to know that people are more likely to click on videos that have been suggested for them based on their past behavior, and not just because they’ve seen them before. This means that marketers should be strategic about how they use different types of content in their marketing campaigns.
For example, if you’re creating a video series about how to use one type of product or service, it might make sense for you to create a few short videos with titles like “How To Use Product X” (perhaps these could each have 1-2 minutes). This way when someone searches “How To Use Product X,” your videos will show up right away!
How do you search for videos on YouTube?
As a YouTube user, you can search for videos directly on the site. You can also use Google to search for a video that’s not on your channel. If you want to find a video from a brand or creator who isn’t in your subscriptions, simply type their name into Google and add “YouTube” after it. For example:
- If I want to watch Kevin Hart’s latest stand-up bit, I’d type “Kevin Hart” into Google and then click on “Search YouTube.”
- If I’m looking for some info about how long it takes my cat’s nails to grow back after clipping them, I type “how long does it take cat nails to grow back” into Google and then click on “Search YouTube.”
Where does my video rank on search results?
As with most search engines, YouTube uses a combination of factors to rank videos. The most important of these factors are relevance and watch time. Because YouTube wants to show the best videos to users, it tries to show the best videos first (with some exceptions). However, often this is not possible because there may be multiple versions of the same video uploaded by different users. The algorithm will then compare all versions of that video on YouTube and choose one based on its popularity. If you have created your own version of a popular song or movie trailer, then your own version might not rank as highly as those made by other users who uploaded them at an earlier date or with more views or comments than yours.
It’s important to understand how algorithms impact your videos.
It’s important to understand how algorithms impact your videos. Here’s a quick primer on what you need to know:
- Keywords – Algorithms use keywords as a way of finding videos that are relevant for users. If you’re using the right keywords, your video will be shown more often in search results and recommended to other people who are also searching for similar content. Keywords should be used carefully and sparingly so that they don’t get buried by other videos with more frequent keywords in their title field (which we’ll talk about later).
- Annotations – Annotations can be used to add links or additional information about specific parts of the video itself, such as explaining why something is funny or how it was made by the YouTuber who uploaded it. This gives viewers an extra layer of context which makes them more likely to watch through until the end before hitting “dislike.” It’s important not to overdo this though—just like with titles and descriptions, too much annotation can lead viewers away from watching entirely!
YouTube is a huge platform for brands, businesses, and influencers to reach their audiences. It’s important to understand how YouTube’s algorithms work so you can optimize your content for search results and recommendations.