Dentists are constantly challenged to find new ways to attract patients, increase their revenue and improve the patient experience. One way that you can do this is by implementing an SEO strategy for your practice. Here’s how it works:


Search engine optimization (SEO) is an important online strategy for all businesses, but it’s especially important for dental practices. Dentists have a unique opportunity to provide information to patients that they will find helpful and relevant. By optimizing their website, you can make sure that your practice appears in the top results for searches like “dentist near me” or “dentist reviews.”


One of the most important things that a dentist can do is to give your patients the information they need. If you have a website and make it easy for patients to find out more about what you do and how much it costs, then you’ll be able to attract new patients who are looking for someone with your skill set.

Here are some ways you can provide this information:

  • A map of where your office is located—not just on Google Maps, but also on Yelp or another social media site like Facebook (if applicable). This will help people find their way there when they’re traveling from faraway cities or states.
  • Contact information so people know where else to go if there’s an emergency situation at home instead of having no idea what could happen next!
  • A list of services offered by all offices instead of being limited only by location alone.”

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Reviews are important because they help you to improve your business. When patients leave a review on Google or Yelp, it shows that they were happy with their experience at your office. This means that more people will come back in the future, which leads to more revenue for you and even better reviews!

What kind of reviews do dentists need? Some dentists think all type of reviews is good for SEO purposes; however, there are some types of them that can have more impact than others:

  • Positive ones: These should be positive comments about how good things were done by other people (e.g., “The dentist took such great care of my son!”). If someone leaves a bad review about something specific (e.g., “The dentist did not clean well”), then this will hurt your overall score but if they say something positive instead like “The dentist was very friendly” then this could lead to many people who see these comments on Google search results which could lead them towards contacting your practice again soon after visiting one time only just because they saw these kinds


There’s a good reason why Google favors high-quality content over low-quality content: it helps to keep people on your site. The more time your patients spend reading, watching, or interacting with your practice after they’ve made an appointment with you, the more likely they are to call or visit again.

The same goes for Yelp reviews and other forms of social media engagement: patients who have positive experiences with dentists tend to tell their friends and family about those experiences—and that can lead to new business!


A good local SEO strategy is an essential part of any business. It’s important to have a Google My Business profile, but it can be difficult to set up and maintain. Here are some tips on how you can improve your local SEO:

  • Create a new page for each client or customer so they can see the full scope of services that you offer them.
  • Make sure that all pages have images, video content (such as YouTube links), and other rich media elements because these are important signals in algorithms like Google+.
  • Add phone numbers or email addresses so people know where they can reach out if they need help or have questions about their service options from dentists in your area.* Create lists of businesses within 5 miles radius using Yelp’s API which allows users to access data about businesses nearby them based upon proximity factors such as distance between locations etc. This will allow searchers to find relevant listings faster than before since those businesses are closer together geographically speaking; this means less time spent searching around looking for info about specific firms based solely on location alone without knowing anything else beforehand besides where exactly inside city limits one might expect given certain assumptions regarding population density levels per square mile area contributing towards overall population size growth rate over the time period being analyzed here today versus yesterday versus tomorrow.”


One of the best ways to attract patients is by showcasing what makes you different from other dentists. It’s important that you show your patients what makes them want to come back and make it clear that your practice is an ideal fit for them.

For example, if one of your main goals is offering convenient dental care on evenings and weekends, then spotlighting this feature in every advertisement would be a great way to set yourself apart from competitors who may not offer such flexibility.


SEO is a great way to promote your business online and grow the number of patients you have. It’s also important to note that there are many other factors that go into driving traffic to your website, such as content marketing (promoting yourself through blog posts and social media), and paid advertising (such as Google Adwords). But without SEO, it would be hard for dentists like you!

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